The secret to great skin, hair and nails into your 50s and beyond: These people have discovered that beauty starts from within

From creams to serums, oils, masks, peels and everything in between, there are thousands of anti-ageing beauty products on the market, however, more and more people are discovering that looking good on the outside mostly depends on getting the right nutrients inside.

When we get older, our ability to naturally produce things like collagen declines, leading to classic signs of skin ageing such as a loss of elasticity, and, of course, wrinkles. Combined with thinning hair and brittle nails, these physical signs of ageing can have a huge impact on our self-esteem.

‘Of course it’s important to look after our skin by keeping hydrated, wearing sunscreen and moisturising but as we get older, how good our skin, hair and nails look depends largely on what we get from our daily diet to support their nourishment and growth.

‘When we’re low in essential micronutrients, our skin, hair and nails are the first things to deteriorate, as these micronutrients are directed to more vital organs such as the liver, heart and brain’ explains Dr Max Gowland, PhD, founder of Prime Fifty health supplements.

Dr Max developed Skin, Hair & Nails+; an advanced collagen supplement with vital vitamins and micronutrients, which is helping thousands of women and men look and feel better.

‘Leading research shows the vast majority of people in the UK aged over 50 aren’t getting their recommended daily amounts of the many nutrients that support healthy skin, hair and nails.’

Sally Taylor, 69, lives in Exeter and teaches Yoga and Pilates three times a week. She can’t praise Skin, Hair & Nails+ enough.

‘I tend to read Trustpilot reviews before buying a product and liked what I read about Skin, Hair & Nails+. People often tell me I look 10 years’ younger than my age, and remark on how good my skin looks.

‘I do think it’s helped with my skin. I used to get the occasional spot, but that’s stopped. I also like the fact that it includes so many micronutrients and good things we can’t always get from our diet.

‘I believe in keeping healthy from inside and outside, and it’s a combination of diet, lifestyle and managing stress. It’s the small, everyday choices that keep us fit and healthy.’

One of the key ingredients in Skin, Hair & Nails+ is high strength bio-marine collagen. Collagen is a protein that makes up around 70% of our skin, and gives it that youthful suppleness and bounce. It’s also an essential component of our hair, nails, bones and joints.

Many collagen supplements promise to bring back that former bounce. But the science says that collagen is really only half the story for those of us aged over 50, with other ‘beauty nutrients’ playing a key role in skin health and appearance.

Dr Max researched the diets of the UK’s over 50s and what it implied for health and wellbeing. The results were supported by extensive research from Public Health England.

Take vitamin A – otherwise known as retinol. Proven to support healthy skin, retinol is used as a front-line beauty ingredient, and has become increasingly popular in recent years in the skin care industry.

Retinol is also essential for our general health, but over 64% of over 55s aren’t getting enough in their diets, according to Public Health England.

Then there’s biotin – another key nutrient needed for hair and skin health. An amazing 85% of Brits aged over 55 don’t eat enough biotin (also known as vitamin B7), Dr Max’s research shows.

Zinc, selenium and vitamin C are scientifically proven to support the maintenance of healthy nails and hair. They also protect skin cells from oxidative stress, which can cause skin ageing. But more than 75% of us don’t get enough of these crucial minerals either.

‘The list goes on and on,’ says Dr Max. ‘All these important micronutrients, unfortunately, are missing at the right level.’ There are many causes: poor diet, medication and simply getting older all diminish the gut’s ability to absorb what we need from food alone.

In addition to the bio-marine collagen Skin, Hair & Nails+ contains all of these important micronutrients, such as retinol, biotin, evening primrose and starflower oils, manganese, zinc, iodine, selenium, folic acid, and vitamins C, E, D, B6 and B12, and more.

For health, wellness and life coach Hannah Rees Williams, knowing about the science that went into developing Skin, Hair & Nails+, is one of the reasons she recommends it to her clients, particularly those over 50.

‘Sitting in the sun will really erode your collagen and that will give rise to wrinkles,’ she says. ‘Collagen-rich foods such as fish, chicken and egg whites can help, but supplementation can play a key role by helping to maintain your collagen levels as high as possible.

‘I really like that Skin, Hair & Nails+ has been developed by a scientist who has dedicated his life to developing supplements for the over 50s. It gives me peace of mind when recommending it to my clients, knowing that it’s not only good for their skin, hair and nails but also brings positive support for many other aspects of their health and wellbeing.’

‘I’m usually dubious about new products, but the science behind Skin, Hair & Nails+ really impressed me,’ says 61-year-old Sadie Fisher from Sunbury upon Thames, who decided to try Skin, Hair & Nails+ after watching Dr Max explain it on TV.

‘My nails have definitely improved. My hair seems to have more bounce, and is definitely thicker. I’ve noticed my skin seems to have more suppleness than before. ‘I am genuinely very impressed.

‘I believe Skin, Hair & Nails+, has helped me – it feels like I’m a car and some really good oil has been put into the engine.’

The fact that Skin, Hair and Nails+ is a multi-nutrient means it contains ingredients that will not only nourish you on the outside but they’ll simultaneously support many aspects of your general wellbeing, too.

Retired art teacher, Melanie Anne Camp, 66, has been taking Skin, Hair & Nails+ for the past three years.

‘It’s amazing. I think it also gives women confidence that there is something there to help them, not only to improve their skin and hair but their inner selves too.

‘I love that it’s not just for young women, and that there’s the science behind it. I use a good moisturiser, but I believe that all the vitamins and nutrients help my skin in particular.’

Michelle Green, 55, a busy mother of two who runs the Fifty & Fab blog had a similar experience.

‘People tell me my skin always looks amazing and it feels nourished. It’s also really good for keeping my hair thicker and healthier and my nails stronger,’ says Michelle.

Like many things in life, taking care of your skin collagen levels is all about maintaining balance, says Dr Max. ‘We start to lose a lot of collagen after the age of 40 – about 1 to 2% a year. So it’s important to try and top it up.’

Dr Max says: ‘In order to give any supplement the best chance of success you need to take them consistently for at least two months or more to really see results. That’s why we’re offering an exclusive bundle to Daily Mail readers – two packs of Skin, Hair and Nails+ for just £25, so you can hopefully see real progress after 8 weeks of taking them.’

 Food supplements should not be used as a substitute for a varied and balanced diet or a healthy lifestyle. If you are pregnant, breastfeeding, taking any medication or are under medical supervision, please consult a doctor or pharmacist before taking supplements. If you suffer any adverse reactions whilst using a supplement, discontinue use and consult your doctor. Keep out of the reach of children.