THE WHAT? Luna Daily has raised some €3.3 million in a funding round led by Redrice, Joyance Partners, Velocity Juice and Angel Investors, according to a report published by EU Startups.
THE DETAILS The feminine care start-up will use the investment to expand internationally and will be listed by Sephora online and across 260 stores in the US.
Katy Cottam, Founder and CEO of Luna Daily, comments, “For so many women, their intimate skin is an afterthought, only prioritised when there is a ‘problem’ and they’re forced to use outdated feminine hygiene products which have ‘what’s wrong with her?’ associations. My vision is to get rid of this ‘feminine hygiene’ category altogether. I created Luna Daily to give women a choice about how they care for their bodies – as we say, from head, vulva, knees and toes.”
THE WHY? Claire Cherry, Investment Partner at Joyance, explains, “We invest in the future of health and happiness, and back businesses that delight and bring joy. Luna Daily fits perfectly within this ethos and meets a clear need in the feminine health market.”